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Laura Nelson studied at the University of Cambridge and has a doctorate in neuroscience. Now a writer and campaigner, she writes the political blog Delilah (delilah-mj.blogspot.co.uk). In December 2011, she ran the Hamleys campaign which resulted in the world famous toyshop\s gender signs being replaced by toy category signs and caused a media storm - it was covered in most of the national newspapers, radio, TV and media across the world and triggered debates for weeks. So why was there so much media attention? Do boys and girls, and men and women, think and behave differently or is this a false assumption? Set aside your prejudices and prepare for controversy as Laura dissects the landscape in the science underlying the gender debate and explains why it matters to society.